Official Website Redesign

Role

Product Designer

Timeframe

Nov - Dec 2023

Achievement

Improved User Experience
Enhanced Brand Image and Alignment
Clearer Communication and Consistent Content

Improved User Experience
Enhanced Brand Image and Alignment
Clearer Communication and Consistent Content

Improved User Experience
Enhanced Brand Image and Alignment
Clearer Communication and Consistent Content

Background

The website's visual style and content structure do not align with the company's identity. Design and information are inconsistent throughout the website, making it difficult for users to find the information they need clearly.

Design Challenges

Know the market and customer’s needs, and showcase the company's strengths and right information.
Clarify and integrate the requirements from different departments.
Plan the IA that enables users to quickly find the information they need.

Research Process

Clarify The Needs

Conducted internal interviews with the COO, Sales, and PMs, to understand their needs and issues with the current website.

Clarify Scope

Confirm the development framework (Joomla), the extent of changes to the website structure, and the scope of updates to page content.

Clarify Constraint

Work closely with the front-end designer to adjust the design to comply with the limitations of the Joomla template.

Background

Design Challenges

Know the market and customer’s needs, and showcase the company's strengths and right information.
Clarify and integrate the requirements from different departments.
Plan the IA that enables users to quickly find the information they need.

Research Process

Clarify The Needs

Conducted internal interviews with the COO, Sales, and PMs, to understand their needs and issues with the current website.

Clarify Scope

Confirm the development framework (Joomla), the extent of changes to the website structure, and the scope of updates to page content.

Clarify Constraint

Work closely with the front-end designer to adjust the design to comply with the limitations of the Joomla template.

Background

Design Challenges

Know the market and customer’s needs, and showcase the company's strengths and right information.
Clarify and integrate the requirements from different departments.
Plan the IA that enables users to quickly find the information they need.

Research Process

Clarify The Needs

Conducted internal interviews with the COO, Sales, and PMs, to understand their needs and issues with the current website.

Clarify Scope

Confirm the development framework (Joomla), the extent of changes to the website structure, and the scope of updates to page content.

Clarify Constraint

Work closely with the front-end designer to adjust the design to comply with the limitations of the Joomla template.

Design Solutions

Consistent visual identity

Improve the information architecture

Reduce the levels of navigation and change the labeling for a better understanding
Enhance product classification for better distinctions.

Consistent Content Structure

I planned the content structures for each category based on customer types and collaborated with PM and Sales teams to fill the content and images that align with these structures.

Design Solutions

Consistent visual identity

Improve the information architecture

Reduce the levels of navigation and change the labeling for a better understanding
Enhance product classification for better distinctions.

Consistent Content Structure

I planned the content structures for each category based on customer types and collaborated with PM and Sales teams to fill the content and images that align with these structures.

Design Solutions

Consistent visual identity

Improve the information architecture

Reduce the levels of navigation and change the labeling for a better understanding
Enhance product classification for better distinctions.

Consistent Content Structure

I planned the content structures for each category based on customer types and collaborated with PM and Sales teams to fill the content and images that align with these structures.